Global Appliance Brand Haier Now Available at Makro Stores Nationwide

Retail 12 May 2026

Massmart is upgrading the South African home experience by bringing globally renowned appliance brand, Haier, to Makro stores nationwide.

This exciting rollout is a key part of Makro's ongoing strategy to cement its position as the country's leading appliance retailer. By focusing on international sourcing and category innovation, Makro is committed to offering South African consumers a broader selection of premium international brands that perfectly balance performance, modern innovation, and affordability.

The introduction of Haier comes at a time when consumers are placing increased focus on durability, energy efficiency, and long-term value as they navigate rising living costs, electricity pressures, and evolving household needs.

Langa Khanyile, Massmart Retail marketing executive, says the addition of Haier reflects Makro’s continued focus on strengthening its leadership in the appliance category while expanding access to globally recognised innovation-led brands.

“South African consumers are becoming increasingly intentional about the products they bring into their homes. Customers are looking for trusted brands that deliver on quality, energy efficiency, innovation, and long-term value. We remain focused on evolving and strengthening our appliance assortment through strategic global sourcing that allows us to bring customers differentiated access to leading international brands and technologies”, says Khanyile.

This collaboration will bring exciting new products to Makro's shelves while strengthening Makro's reputation as a leading supplier of globally sourced appliances in South Africa.

Supplied by: Makro.

Guzzle Media